Super Greens Organic Food Restaurant’s Business Plan
Abstract
‘Super Greens’ restaurant is a new medium-sized restaurant to be located in a busy locality of Westminster in the neighbourhood of some aristocratic areas like Upper Brook St.Our restaurant is supposed to provide organic food to consumers. Being dedicated to sustainable development, the restaurant purely focuses on organic foods. In addition, local food procurement is favoured by the restaurant over supplies from foreign nations.
The market and financial analysis indicate that with a start-up expenditure of £8,674,917, which might generate sales of £2,300,000 by year two, £3,235,000 by year three, and £4,149,000 by year four. Profitability will be achieved from the operation of year three (see Tables 1 and 2).
Taking over of competing firms, impressive relationships with suppliers and cutting costs are expected to be our main opportunities of the venture. We hope to maintain these by proper planning and rendering of services timely.
The trends and potential growth of the restaurant is really a matter of sanguine. We have observed that the sales growth will be 20-25% in the coming years and also some increase in the contribution of GDP from restaurant business which might facilitate the achievement of our objectives.
The marketing strategy is quite simple. We have a huge advertising budget for the initial year which will be included in the start-up expenses of the venture. This will provide funding for the billboard in the main circle of the city. Again, we would incur some other advertising expenses for banners and poly signs every year. These activities might pace up our sales and other campaigns.
Our production plan would be in two steps. The first will be the production of raw materials, and another will deal with the production of foodstuff. Our production of raw materials will be in our own firms situated in Cheshunt. This production plant will be strictly managed by our production personnel for the maintenance of organic nature of the restaurant.
Business Overview
Purpose of Business Plan
The business acts as a powerful reference tool upon which an entrepreneur lists a proposed business outlook. This plan outlines the overview of the business, its projected growth and areas of concentration. Additionally, it informs the investors and other stakeholders on the viability and operations of the business.
Company Description
This is a partnership business ventures. As it will be established in an aristocratic area, the name should be worthy of attracting the attention of the customers. So, the entrepreneurs decided to name it ‘Super Greens ‘.
‘Super Greens’ will range in size of 3000 square feet and will seat 100 guests at a time. In order to attract the target customers, this restaurant will be located in Westminster area of London City. The restaurant will be equipped with a state-of-the-art sound system that will allow our clients to choose their favourite songs free of charge.
Construction site selection criteria are based on the under-mentioned factors:
These are in line with our goal of provision of high-quality services to our clients at affordable prices. The consumers’ satisfaction with the organic menu and service would be the best form of marketing.
Restaurant business is a service-oriented business. The main objective is to provide the consumers with an atmosphere of eating with pleasure, relaxation and satisfaction. So, service rendering is the main nature of the business. Still, there is a portion of manufacturing involved in this business that acts as a backward linkage for the supply of raw materials in order to prepare the organic foodstuff. These are described in detail in the production plan of the restaurant.
The basic features that will constitute the business will include:
Enlightened Surroundings
The surroundings of the restaurant will be very enlightened so that the consumers can feel that our organic foodstuff would also make them luminous. This has been intended to remove the belief that unhygienic restaurants are lightened dimly.
High-Quality Foods
The mainly served dishes at Super Greens include fresh meat, vegetables, crisps, salads, side dishes and desserts.
Opening and Closi
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